PowerSecure International has launched a new subsidiary, EfficientLights, that will design and manufacture lighting solutions specifically aimed at substantially reducing the energy consumed in lighting grocery stores. According to Sidney Hinton, president and chief executive officer of PowerSecure, EfficientLights' leading product — LEDs for freezer lighting — offers a compelling alternative to the fluorescent lighting that pervades the industry today.
The company has initiated demonstration sites with a number of retailers, with others to be installed in the coming weeks, and is very encouraged by the preliminary results and the feedback from customers. Not only does the new LED solution use approximately one-third the energy of a comparable fluorescent unit, it also extends the life of the lighting fixture in this application, thus reducing maintenance costs.
It is anticipated that EfficientLights and the business model behind it will give the company the opportunity to expand its relationships with existing retail customers and to establish relationships with new retail customers, both regional and national.
"Additionally," said Hinton, "EfficientLights provides PowerSecure with proprietary products and solutions that we can market through our utility relationships, thus enabling our utility partners to broaden their offerings to their customers. As energy prices continue to increase, and as climate change becomes a greater and greater concern for society at large, the importance and viability of energy conservation increases significantly. PowerSecure is committed to serving our customers and utility allies by finding the best conservation technologies and bringing them to market for the benefit of both of these important constituencies.
"Last but by no means least," said Hinton, "we anticipate that EfficientLights, through LEDs and other energy solutions, will contribute materially to the future growth of PowerSecure."
