Austin-based Freedom Solar has signed a contract with Sames Automotive Group, the oldest automotive dealer in the state of Texas, for a major installation of solar panels at its Laredo dealership-the first solar energy installation at an automotive dealership in Laredo.

"The Sames family is one of the most highly respected families in Laredo, and now they are proving to be the city's most forward-thinking automotive dealers," said Freedom Solar CEO Bret Biggart. "We're thrilled that they chose us to make their Laredo dealership more sustainable and energy-efficient."

The Sames project will encompass a huge space-a 28,000-square-foot carport with spaces for

110 cars, allowing customers to shop in shaded comfort. Freedom Solar will install 1,260 high- performance SunPower P19 Series 395-watt solar modules on the carport roof that will

produce 765,000 kWh annually. That's enough energy to power 60 single family homes for a full year. Slated for completion November 1, it is estimated the project will save Sames Automotive $1.5M over the 25-year lifetime of the panels.

"We are always conscious of trying to do things as efficiently and sustainably as possible, and energy is one of our biggest costs," said Harry Sames III, CEO of Sames Automotive Group. "Ultimately, we see this investment as not only a smart, responsible business move, but also a way to enhance our customers' shopping experience by keeping them out of the oppressive Laredo heat."

Laredo and the Rio Grande Valley are a rapidly expanding market for solar energy because of its extreme heat and high suitability for the product. According to Solar Electricity Handbook, Laredo has on average 6% more solar irradiation, a measure of solar output or production relative to the region, than San Antonio and 12% more than Houston, both established solar markets. Laredo is also a major transport town with numerous massive warehouses and expansive rooftops that could easily and efficiently incorporate solar energy into their business plans.

Freedom's installations across the Rio Grande Valley total over 1.1 megawatts (MW) of solar capacity. This year, Freedom Solar is on track to surpass its 2018 sales of $26 million in residential and commercial projects across Texas.

Another factor in the Sames' decision to go solar now was the federal solar tax credit, also known as the investment tax credit (ITC), which has been a major driver of the rapid increase in solar installations. It allows homeowners and businesses to deduct 30% of the cost of installing a new solar energy system from their 2019 federal taxes.

This results in an average $6,000 savings on an average-sized $20,000 residential solar installation and $30,000 in savings for a business that purchases a $100,000 installation. The ITC applies to both residential and commercial systems, and there is no cap on its value. The tax credit will drop to 26% in 2020, 22% in 2021, and 10% in 2022 and beyond.

Because Laredo and the Rio Grande Valley is a deregulated electricity market solar clients may also benefit from a rebate from AEP Texas, which has allocated $180,000 each for commercial and residential rebates for 2019. The tiered commercial rebate is $0.70 per watt for 0-25 kW systems or $0.25 per watt for 25-200 kW systems. The residential rebate is $0.60 per watt. "Going forward, we expect solar to grow exponentially in the Valley, and we are going to be there to provide the best solar solutions, products, and service," said Biggart.

"This year, for the first time, almost two-thirds of our revenue came from Texas markets beyond our Austin center of operations. We expect that trend to continue, and the Valley will be a major factor in future solar growth.